Johan Cruijff ArenA (hereafter referred to as JCA) aims to be the benchmark for stadiums, both now and in the future. This includes innovations, sustainable initiatives, and social engagement. Therefore, the Arena seeks partnerships with those who can help realize this ambition.
The Arena is home to Ajax, the Dutch national team, and hosts legendary concerts, dance events, and inspiring business events.
JCA was looking for a collaborate with a partner committed to sustainability while offering a tailored selection for diverse target groups. Innovation, outstanding service, and a bold, internationally trendy yet accessible assortment were key requirements. Moreover, this commitment was expected throughout the entire partnership, requiring a partner who continuously and proactively adapts to meet these standards.